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B-G-B (Bonus Guest Blog): Fastest. Smartest. Wins.
Guest Blogger: Tim Mauery Until a few weeks ago, Tim Mauery was a Senior Partner and Director of Planning at JWT Chicago, but his career in advertising has taken him through a number of shops and more...
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B-G-B (Bonus Guest Blog): Advertising Is Magic
Guest Blogger: Tom Napper Tom Napper is our Director of Digital at Element 79, but that hardly describes his real mission; what Tom does better than anyone in his field is drive convergence in constant...
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A Call To Creatives From Every Discipline: Converge Now!
The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome. Anyone who still spends their energy debating the relative merits of digital or...
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You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing
The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of relevant content, targeting to dayparts and geographies–even climate...
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Why The Entertainment Factor of Digital Marketing Matters More Than Ever
We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is dead–experience drives brands today.” “TV is not dead, it’s still the single fastest...
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Powering Down…
People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation of relevance when a couple hundred people read a post. Over the past two years,...
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The Launch of Bauer’s New Campaign: Another Reason Why I Moved To Minneapolis...
On Monday, Advertising Age wrote about our launch of Bauer’s first new brand campaign since 1996. Their angle was how we adjusted our creative in light of the NHL lockout, shifting the focus from our...
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We Live Amidst An Unprecedented Tsunami of Digital Information…Assuming You...
I saw an item on HuffPost last night that credited IBM for noting that humanity generates over 2.5 quintillion bytes of information every day. If you’d like that spelled out, it’s...
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The Shadow of Digital’s Tactic-Heavy Origins Still Looms Large
Yesterday, I served as a judge for the Effies. It’s an interesting awards show, one favored by many clients for it’s focus on outcomes and rewarding the combination of smart strategy and effective work...
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